Linda’s Choice ® is a Jordanian brand of Al-Midyaf Group. It is named after our founder Linda.
Linda’s Choice products are made locally from the finest Dead Sea ingredients. The Dead Sea has been known for the cures its salt and mud can offer. Therefore, we aim to bring together the Dead Sea’s mud and salts with innovative technology to create effective and luxurious skin care products.

Linda’s Choice products take skin and body care to new levels and deliver exactly what they promise through excellence and responsibility.

  • Innovation – Proper skin care is essential to all, and it is our duty to provide our customers with premium products. Our innovative skincare line is approved by the Jordanian FDA
  • Safety – Our goal is to produce and develop luxurious and healthy skincare products with the use of top-quality ingredients.
  • Satisfaction – Our premium products guarantee customers satisfaction
  • Teamwork – We take pride in our partnerships with dermatologists, cosmetologists, online retailers, local distributors, spas, and beauty centers who form our global distribution network.
  • Ethics – Ethical practices are a top priority at Linda’s Choice.

Our Vision

To create and develop exceptional natural Dead Sea products using innovative technology, and to ensure sustainability, civic responsibility and client satisfaction.

Our Mission

To build an international skin care brand committed to providing high quality products made with natural Dead Sea ingredients.

Our Values

Customer First

Reliability

Flexibility

Partnership

Focus on Impact

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